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	<title>Comments on: Death from Branding</title>
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	<link>http://humanfactorsblog.org/2008/03/15/death-from-branding/</link>
	<description>Not blaming the user since 2007!</description>
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		<title>By: Melissa Hui</title>
		<link>http://humanfactorsblog.org/2008/03/15/death-from-branding/comment-page-1/#comment-1658</link>
		<dc:creator>Melissa Hui</dc:creator>
		<pubDate>Wed, 07 Jan 2009 02:00:15 +0000</pubDate>
		<guid isPermaLink="false">http://humanfactorsblog.org/2008/03/15/death-from-branding/#comment-1658</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;[Human Factors] Death from Branding: http://tinyurl.com/9n54v8&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">[Human Factors] Death from Branding: <a href="http://tinyurl.com/9n54v8" >http://tinyurl.com/9n54v8</a></span></span></span></p>
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		<title>By: ryan k.</title>
		<link>http://humanfactorsblog.org/2008/03/15/death-from-branding/comment-page-1/#comment-83</link>
		<dc:creator>ryan k.</dc:creator>
		<pubDate>Wed, 23 Apr 2008 14:06:01 +0000</pubDate>
		<guid isPermaLink="false">http://humanfactorsblog.org/2008/03/15/death-from-branding/#comment-83</guid>
		<description>I had an interesting discussion last night about this issue with my mother in law, who is a 26-year-veteran nurse.  As Anne stated above, &quot;the closet had never been stocked with the adult doses, so the nurse who grabbed it had no experience in having to differentiate.&quot; This is a major automation error that is all too common in hospitals.  

In order to function efficiently and safely in the high-stress emergency room setting, nurses learn to rely on their automatic pilot; grab the gloves from this drawer here, get the vials from this shelf here, get the medicine from this cabinet here, admininster medication, throw away vials in this trash can, throw away gloves in this other trash can. Mark chart. Put chart on door. Check vitals. Check fluids... list goes on and on.

Thousands of simple tasks that must each be performed a certain way to achieve a common purpose, and any minute task performed incorrectly (even something as simple as making a patient&#039;s bed) has health, safety, and most likely legal consequences... and maybe 30% of the time, at best, you have the time to check your work.

I think it&#039;s the ultimate Human Factors challenge to design for this environment. If I had a choice of what to do a thesis on, it would definitely be emergency room-as-workplace employee task analysis. :)</description>
		<content:encoded><![CDATA[<p>I had an interesting discussion last night about this issue with my mother in law, who is a 26-year-veteran nurse.  As Anne stated above, &#8220;the closet had never been stocked with the adult doses, so the nurse who grabbed it had no experience in having to differentiate.&#8221; This is a major automation error that is all too common in hospitals.  </p>
<p>In order to function efficiently and safely in the high-stress emergency room setting, nurses learn to rely on their automatic pilot; grab the gloves from this drawer here, get the vials from this shelf here, get the medicine from this cabinet here, admininster medication, throw away vials in this trash can, throw away gloves in this other trash can. Mark chart. Put chart on door. Check vitals. Check fluids&#8230; list goes on and on.</p>
<p>Thousands of simple tasks that must each be performed a certain way to achieve a common purpose, and any minute task performed incorrectly (even something as simple as making a patient&#8217;s bed) has health, safety, and most likely legal consequences&#8230; and maybe 30% of the time, at best, you have the time to check your work.</p>
<p>I think it&#8217;s the ultimate Human Factors challenge to design for this environment. If I had a choice of what to do a thesis on, it would definitely be emergency room-as-workplace employee task analysis. <img src='http://humanfactorsblog.org/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Anne McLaughlin</title>
		<link>http://humanfactorsblog.org/2008/03/15/death-from-branding/comment-page-1/#comment-82</link>
		<dc:creator>Anne McLaughlin</dc:creator>
		<pubDate>Wed, 23 Apr 2008 12:11:03 +0000</pubDate>
		<guid isPermaLink="false">http://humanfactorsblog.org/2008/03/15/death-from-branding/#comment-82</guid>
		<description>Let&#039;s hope we don&#039;t need blood thinners!

The gloves and cost issues are very good points. Obviously Baxter watches their costs. I like to &quot;speak with my wallet&quot; by not supporting bad design (or lead contaminated medicines) but somehow I don&#039;t think anyone is ever going to give me a choice of blood thinners when I&#039;m lying in the hospital.</description>
		<content:encoded><![CDATA[<p>Let&#8217;s hope we don&#8217;t need blood thinners!</p>
<p>The gloves and cost issues are very good points. Obviously Baxter watches their costs. I like to &#8220;speak with my wallet&#8221; by not supporting bad design (or lead contaminated medicines) but somehow I don&#8217;t think anyone is ever going to give me a choice of blood thinners when I&#8217;m lying in the hospital.</p>
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		<title>By: ryan k.</title>
		<link>http://humanfactorsblog.org/2008/03/15/death-from-branding/comment-page-1/#comment-78</link>
		<dc:creator>ryan k.</dc:creator>
		<pubDate>Wed, 23 Apr 2008 02:12:08 +0000</pubDate>
		<guid isPermaLink="false">http://humanfactorsblog.org/2008/03/15/death-from-branding/#comment-78</guid>
		<description>Yes I saw that!  I was shocked!

Also though, I love the idea of the textured labels.  Being able to feel the texture difference through latex/latex equivalent gloves would be a factor, but one that could be accounted for, definitely.  Typically changing the actual shape of the bottle for liquid medicines is more of a customs/shipping issue, more than a cost issue from what I understand.  Being able to air/freight ship large quantities of small glass bottles with minimim breakage, leakage and batch contamination (which, I suppose, -is- a cost issue, heh).  

Thickness of the glass ratio to size of bottle creates a very strong vessel... but I don&#039;t see why they could not be molded with small bumps or ridges on the outside of the glass for differentiation... unless these same bottle shapes and sizes are shared with other liquid medicines by other manufacturers... which many do, from what I understand, to keep cost very low, instead of making your own mold and producing your own runs.

Which is probably what Richard was getting at.  :)</description>
		<content:encoded><![CDATA[<p>Yes I saw that!  I was shocked!</p>
<p>Also though, I love the idea of the textured labels.  Being able to feel the texture difference through latex/latex equivalent gloves would be a factor, but one that could be accounted for, definitely.  Typically changing the actual shape of the bottle for liquid medicines is more of a customs/shipping issue, more than a cost issue from what I understand.  Being able to air/freight ship large quantities of small glass bottles with minimim breakage, leakage and batch contamination (which, I suppose, -is- a cost issue, heh).  </p>
<p>Thickness of the glass ratio to size of bottle creates a very strong vessel&#8230; but I don&#8217;t see why they could not be molded with small bumps or ridges on the outside of the glass for differentiation&#8230; unless these same bottle shapes and sizes are shared with other liquid medicines by other manufacturers&#8230; which many do, from what I understand, to keep cost very low, instead of making your own mold and producing your own runs.</p>
<p>Which is probably what Richard was getting at.  <img src='http://humanfactorsblog.org/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Anne McLaughlin</title>
		<link>http://humanfactorsblog.org/2008/03/15/death-from-branding/comment-page-1/#comment-75</link>
		<dc:creator>Anne McLaughlin</dc:creator>
		<pubDate>Tue, 22 Apr 2008 21:06:48 +0000</pubDate>
		<guid isPermaLink="false">http://humanfactorsblog.org/2008/03/15/death-from-branding/#comment-75</guid>
		<description>The news continues (not HF related, but still interesting):

&quot;Food and Drug Administration officials said Monday they have new evidence that links hundreds of serious adverse reactions and scores of deaths among patients given the blood thinner heparin to a man-made contaminant introduced during production in China.&quot;

Heparin just can&#039;t win.
http://www.newsobserver.com/nation_world/story/1045502.html</description>
		<content:encoded><![CDATA[<p>The news continues (not HF related, but still interesting):</p>
<p>&#8220;Food and Drug Administration officials said Monday they have new evidence that links hundreds of serious adverse reactions and scores of deaths among patients given the blood thinner heparin to a man-made contaminant introduced during production in China.&#8221;</p>
<p>Heparin just can&#8217;t win.<br />
<a href="http://www.newsobserver.com/nation_world/story/1045502.html" >http://www.newsobserver.com/nation_world/story/1045502.html</a></p>
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		<title>By: Response to &#8220;Paper Kills&#8221; at the Human Factors Blog</title>
		<link>http://humanfactorsblog.org/2008/03/15/death-from-branding/comment-page-1/#comment-32</link>
		<dc:creator>Response to &#8220;Paper Kills&#8221; at the Human Factors Blog</dc:creator>
		<pubDate>Fri, 21 Mar 2008 00:34:44 +0000</pubDate>
		<guid isPermaLink="false">http://humanfactorsblog.org/2008/03/15/death-from-branding/#comment-32</guid>
		<description>[...] &#8220;Oh, it wouldn&#8217;t be blind,&#8221; one might say. I hope so, but a blanket statement such as &#8220;paper kills&#8221; doesn&#8217;t give me confidence. Paper doesn&#8217;t kill, bad design does. [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8220;Oh, it wouldn&#8217;t be blind,&#8221; one might say. I hope so, but a blanket statement such as &#8220;paper kills&#8221; doesn&#8217;t give me confidence. Paper doesn&#8217;t kill, bad design does. [...]</p>
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		<title>By: Anne McLaughlin</title>
		<link>http://humanfactorsblog.org/2008/03/15/death-from-branding/comment-page-1/#comment-29</link>
		<dc:creator>Anne McLaughlin</dc:creator>
		<pubDate>Wed, 19 Mar 2008 01:10:02 +0000</pubDate>
		<guid isPermaLink="false">http://humanfactorsblog.org/2008/03/15/death-from-branding/#comment-29</guid>
		<description>Interesting idea about the texture. A rough label for the higher dose might be a good trigger to let them know all is not usual.

In one of the cases, it was also said that the closet had never been stocked with the adult doses, so the nurse who grabbed it had no experience in having to differentiate.</description>
		<content:encoded><![CDATA[<p>Interesting idea about the texture. A rough label for the higher dose might be a good trigger to let them know all is not usual.</p>
<p>In one of the cases, it was also said that the closet had never been stocked with the adult doses, so the nurse who grabbed it had no experience in having to differentiate.</p>
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		<title>By: Richard Pak</title>
		<link>http://humanfactorsblog.org/2008/03/15/death-from-branding/comment-page-1/#comment-28</link>
		<dc:creator>Richard Pak</dc:creator>
		<pubDate>Tue, 18 Mar 2008 23:41:50 +0000</pubDate>
		<guid isPermaLink="false">http://humanfactorsblog.org/2008/03/15/death-from-branding/#comment-28</guid>
		<description>Welcome Ryan.  I think simultaneous stress and workload that nurses/doctors are under are important issues.  I wonder if a &lt;b&gt;textured&lt;/b&gt; label would enhance discriminability?  I assume the actual shape of the bottle is impractical or costly to change.</description>
		<content:encoded><![CDATA[<p>Welcome Ryan.  I think simultaneous stress and workload that nurses/doctors are under are important issues.  I wonder if a <b>textured</b> label would enhance discriminability?  I assume the actual shape of the bottle is impractical or costly to change.</p>
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		<title>By: ryan k.</title>
		<link>http://humanfactorsblog.org/2008/03/15/death-from-branding/comment-page-1/#comment-27</link>
		<dc:creator>ryan k.</dc:creator>
		<pubDate>Tue, 18 Mar 2008 19:32:21 +0000</pubDate>
		<guid isPermaLink="false">http://humanfactorsblog.org/2008/03/15/death-from-branding/#comment-27</guid>
		<description>I agree that it is terrible it seems to always take an accident for these issues to be addressed. In a perfect world, the medicinal manufacturers would do more comprehensive user group research for something as vital and dangerous as hospital-administered medications... perhaps some reading on male and female workplace stress levels and intake of visual cues might have done them some good! And sheesh, how do the color differentials even register for someone who is colorblind? While tritanomoly (yellow/blue colorblindness) is rare, it is still a factor!  :)

Thanks for this fantastic blog, human factors is a passion of mine and it&#039;s always wonderful to discover others who feel the same.</description>
		<content:encoded><![CDATA[<p>I agree that it is terrible it seems to always take an accident for these issues to be addressed. In a perfect world, the medicinal manufacturers would do more comprehensive user group research for something as vital and dangerous as hospital-administered medications&#8230; perhaps some reading on male and female workplace stress levels and intake of visual cues might have done them some good! And sheesh, how do the color differentials even register for someone who is colorblind? While tritanomoly (yellow/blue colorblindness) is rare, it is still a factor!  <img src='http://humanfactorsblog.org/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Thanks for this fantastic blog, human factors is a passion of mine and it&#8217;s always wonderful to discover others who feel the same.</p>
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