Usability and Signing up for Campus Safety Alerts

With recent tragic events in the United States, there has been pressure for many University campuses to install emergency alert systems. These systems notify students, faculty, and employees of emergency events via email or mobile text messages.

A few months ago, I signed up to the one offered at my University. Today, I received the following note:

You recently signed up to receive Safe alerts on your cell phone. There is some confusion about the sign-up process and you are among a group of users who did not complete the steps that will enable you to receive emergency messages on your phone. [emphasis added]

Your safety is our paramount concern, so please go to [website] to see instructions to complete the process. You will need to find the checkbox labeled “text message” to receive the CU safe alerts on your phone.

We apologize for this confusion and hope to make the sign-up process simpler in the future.

I thought this was unusual because when I initially signed up, the process did not seem overly complicated. To be sure, it was not intuitive, but not complex either. I was certain that I configured the system to send email and text alerts. I guess I was wrong (along with a few other people).

One thing that makes the system seem so apparently complex is that the system is meant to be a general purpose notification system–not just emergencies. When I log in, I see all of the classes I’ve taught, research groups I belong to, etc. organized into “Channels.” Why can’t the system be just for emergency alerts? Then the sign up process would simply involve entering my email and mobile phone number and opting-in. Instead, it looks like this:

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I suppose it has to do with some kind of cost-benefit analysis. Why pay for a system that only handles emergencies when we can extend it to general purpose messaging?

For a future post, I should talk about our new warning sirens (which I cannot hear from my office, unfortunately).

One thought on “Usability and Signing up for Campus Safety Alerts”

  1. This reminded me of the most recent failure of a campus alert system where a fake gunman held a class hostage and was taken down by the SWAT team. I’m trying to imagine “not getting the memo” on that and having someone invade my class.

    I’ve tried unsuccessfully to sign up for our alert system three times. From the looks of it, we have the same system you do, under different branding.

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