There is an episode of the television show Seinfeld (“The Dealership“) where Kramer is test driving a car. During the test drive, Kramer notices the fuel gauge is empty and he wants to know how far he can drive before he really runs out of gas.
While I haven’t gone that far I like to see how fuel efficiently I can possibly drive. My car has a dynamic display of instant fuel economy in miles per gallon (my record is 37.5 MPG in a non-hybrid sedan).
Why do I do this? I don’t know–perhaps an innate competitiveness. But I know others who do this as well. Why not capitalize on this change in behavior by including more energy consumption displays in more products and even in the home. The image on the left is a new home energy monitor which tracks electricity, gas, and water usage.
While research is mixed on whether these devices actually lead to reduced energy consumption, they sure are fun to look at.