Amazon has a new interface for “window shopping” on its website. It is strangely compelling and offers something that the website lacked–that quality of just browsing what’s there without having to do too much clicking, searching, etc. The navigation is simple and intuitive (right/left arrows) and if you stand at a window for a few seconds, a video description starts playing. Press spacebar to “zoom out” for a more global view.
Update: Upon further reflection, the animation probably contributes to visual momentum. Visual momentum is one reason why, possibly, sliding ipod menus seem nicer than regular menus in other mp3 players.