Don Norman’s 10 Rules for Successful Products

by Richard Pak on June 28, 2010 · 10 comments

in affordances,design,usability

The embedded video below is a one-hour talk given by usability guru and cognitive psychologist Don Norman.  He discusses his 10 Rules for Successful Products.  Factoid: Did you know that his landmark book, “The Design of Everyday Things” was originally called, “The Psychology of Everyday Things“?  I guess psychology was a dirty word back then.

[Link]

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{ 10 comments… read them below or add one }

TheHumanFactorsBlog June 28, 2010 at 12:14 pm

hfblog: Don Norman's 10 Rules for Successful Products http://bit.ly/9EAe8P

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Nick June 28, 2010 at 3:29 pm

This post raises the question:

Just how many psychologists is Donald Norman?

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Richard Pak June 28, 2010 at 3:30 pm

ha, corrected!

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Anne McLaughlin June 28, 2010 at 3:35 pm

I think some might say 3-4, at least.

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Nick June 29, 2010 at 10:10 am

I would say 3-4 is about right. One of the reasons I’m in Human Factors is “The Psychology of Everyday Things”, which I was required to read for my undergraduate cognitive psychology course.

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Judith Tiferes June 28, 2010 at 5:05 pm

"You don't want a patch, you want a solution" RT: @hfblog: hfblog: Don Norman's 10 Rules for Successful Products http://bit.ly/9EAe8P

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Dan Zambonini June 29, 2010 at 9:49 am

I need to find an hour to sit through this video: "Don Norman’s 10 Rules for Successful Products" – http://bit.ly/cX5ah7

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IDSA June 29, 2010 at 4:43 pm

Video | Don Norman's 10 Rules for Successful Products: http://bit.ly/arqiRj

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terrestrial June 30, 2010 at 12:05 am

RT @IDSA: Video | Don Norman's 10 Rules for Successful Products: http://bit.ly/arqiRj #fb

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Casey Malcolm July 7, 2010 at 4:59 am

Don Norman’s 10 Rules for Successful Products http://bit.ly/c6EbtK

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