I held off for a while writing this post because I wanted to make sure I could include media Dr. John Senders included in his talk. I think you’ll agree it was worth the wait!
At the 2010 APA convention, John W. Senders, Ph.D. presented “One Thing at a Time: From Eye Fixations (1951), to Sampling (1954), to Information Theory (1955), to Workload (1959), to Queuing Theory (1964), to Attentional Demand (1966), Followed by a Lapse of 40 Years.” Video of the talk will eventually be posted on the Division 21 website.
Dr. Senders mentioned an eye tracking experiment from the 1950s, before any “eye trackers” existed. The method was to film the eyes of pilots as they scanned each instrument in a cockpit according to instruction. The position of the pilots eyes were coded in the close-up video. For example, a pilot might be told to “look at the altimeter,” and then the exact position of the pilot’s eyes was coded as “looking at altimeter.” Then, when the pilots were using their instruments naturally, a video of this use could be coded by eye position to know exactly when and where they were looking at any moment.
In another ingenious methodological development, Senders created a vision sampling device. The video below illustrates how it worked – a mechanical visor rose and fell in front of the driver’s eyes.
Dr. Senders came up with this idea of sampling while driving through a heavy rainstorm at different speeds, while the speed of the windshield wipers stayed the same. The visor in the video does the same — the rate of viewing can be controlled and the attentional demands of the driving task measured.
For more information, see the CogWorks website.
I’ve already covered these techniques in my classes as they are great demonstrations of creativity in research methods. If one has a well defined purpose and goal, a tool can often be created from surprising materials. Another example I often cite is the actual picture of Thorndike’s puzzle box — a splintered and rickety contraption that bears little resemblance to the finely drawn illustrations in intro psychology textbooks.