Website Usability Success Story – Bethel University

The Chronicle of Higher Education has posted a great “interactive graphic” about Bethel’s re-design of their admissions page. It includes their metrics of success, an important but often difficult to quantify validation of usability.

Special problems they faced:

  • A large number of specialized programs with different application methods
  • Including financial aid information appropriately and early in the process
  • Managing multiple accounts within a single system
  • Tracking time to complete and number of students who started an application but did not complete it

Hopefully such attention to usable university sites will become more common and this cartoon will no longer be funny.

 

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