Treemapping Your Way to Healthier Food Choices

Renee Walker, MFA in Design, came up with an innovative use of treemaps to provide nutrition information – winning the Rethink the Food Label contest.

Can you imagine the horror of food companies once they realize how much of their treemap has to say SUGAR? This visualization is certainly easier than the rule of thumb I was taught: “If sugar is one of the first three ingredients, it’s a lot of sugar.” Just look at how easy it is to compare peanut butters in the above image.

You can go here to see all of the finalists in the label design competition.

Only tangentially related, the interactive stock market map is my favorite previous use of treemaps.


Image owned by Renee Walker.