New automation will warn drivers of lane changes

Ford is introducing a system that first warns of a lane change, then actually changes the direction of the car if the warning is ignored. From the USA Today article:

When the system detects the car is approaching the edge of the lane without a turn signal activated, the lane marker in the icon turns yellow and the steering wheel vibrates to simulate driving over rumble strips. If the driver doesn’t respond and continues to drift, the lane icon turns red and EPAS will nudge the steering and the vehicle back toward the center of the lane. If the car continues to drift, the vibration is added again along with the nudge. The driver can overcome assistance and vibration at any time by turning the steering wheel, accelerating or braking.

Is this going to be as annoying as having Rich Pak’s phone beep every time I go over the speed limit (which is A LOT)? Just kidding – stopping a drifting car could be pretty great.

 

LOLcat photo credit to ClintCJL at Flickr.