by Richard Pak
Things too small for their own post but interesting nonetheless…it’s a hodgepodge, a mélange, a potpourri!
Stay in touch with those who don’t have or want a computer (via Gadgeteer)
“upgrading customer usability without breaking the bank” (via UXforward)
If Craigslist got a makeover, what might it look like? (Wired)
Men and women use car navigation systems differently (GPSworld)
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by Richard Pak
This NYT article delves into the use of personas at Ford Motor Company. The article is written to imply that the use of personas (or archetypes as they call it) is novel. It also delves uncomfortably and unnecessarily into Jungian psychology (psychological archetypes, eh?).
But many designers and user experience people have been using personas for quite a while. The article [...]
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