This does not bode well for the on-device user experience…

Gizmodo reviewed the Nook e-book reader from Barnes & Noble. Unfortunately (for B&N), the process of opening the package was so cumbersome, most of the review dwells on that aspect:

In other words, the Nook packaging actually necessitates these lengthy instructions, as ridiculous as they are in their own right. Somehow, Barnes & Noble invented a box that’s every bit as complicated as their product.

Here is the instruction sheet to OPEN the package (via a 7 step process):

Instructions to open the Nook package. Note the toll-free number to call if you have trouble unpacking!! (from Gizmodo)

Another reviewer has even more negative things to say about the package:

Once the sleeve comes off, you are presented with what amounts to a clear acrylic puzzle box: pull of the plastic seal, pop the two parts of the box apart, and then release the nook from the death grip of the clear plastic holster it’s cradled in. I’ll admit, I was getting a little frustrated during the unwrapping, and I couldn’t help but be thankful I wasn’t filming it. Compared to the easy paper zip-cord on the Kindle’s packaging, unboxing the nook would be embarrassing to do live — especially for someone as klutzy as me.

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