Don Norman’s 10 Rules for Successful Products

The embedded video below is a one-hour talk given by usability guru and cognitive psychologist Don Norman.  He discusses his 10 Rules for Successful Products.  Factoid: Did you know that his landmark book, “The Design of Everyday Things” was originally called, “The Psychology of Everyday Things“?  I guess psychology was a dirty word back then.


11 thoughts on “Don Norman’s 10 Rules for Successful Products”

    1. I would say 3-4 is about right. One of the reasons I’m in Human Factors is “The Psychology of Everyday Things”, which I was required to read for my undergraduate cognitive psychology course.

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